Global Mobile Camera Trends 2022: Innovation Talk

TECNO Mobile continues to be a key innovator in the mobile imaging ecosystem with these breakthroughs in imaging technologies.

TECNO Mobile, a premium smartphone brand focusing on global emerging markets, will be releasing new mobile video recording technologies in 2022. The brand outlined these at a recent webinar entitled “Global Mobile Camera Trends 2022: Innovation Talk”, which was organized by leading technology research firm Counterpoint. The webinar featured resource speakers, who discussed developments in mobile imaging technology.

During the webinar, TECNO Mobile shared several of its recent achievements in Mobile Camera Technology, highlighting its advances in dark complexion imaging, along with recent breakthroughs in light sensitivity, image and video stabilization, zoom, and high-resolution – powered by technologies such as Sensor Shift and Telescopic Lens, which the brand plans to release in 2022.

The First Android Phone to Integrate Sensor Shift

With TECNO Mobile’s plan to release its Sensor Shift technology in 2022, it will make itself the first mobile phone brand with the Android system to do so. Sensor Shift is an image stabilization technology that uses sensor movements instead of lens movements to compensate for vibrations. In the future, the control accuracy of TECNO’s Sensor Shift is seen to reach 350% of the current level, with further algorithm optimization. With this, consumers will be able to capture studio-quality photos with greater stability.

New Concept Phone with a Telescopic Lens Coming in 2022

When it comes to capturing images, a telescopic lens has the advantage of large aperture and continuous lossless zoom. Consumers can benefit from this lens’ better quality for profile and telephotography, as well as its multi-purpose functionality.

TECNO Mobile’s concept phone will integrate consumers’ demands for high performance and a simple appearance, through a compressed back focal length (BFL) design with motorized stretchable lenses that will significantly reduce the phone’s thickness. This concept phone with telescopic future lens is set to be released in the first quarter of 2022.

With these new offerings, TECNO Mobile continues to empower consumers to express their lifestyles through advanced imaging technologies, staying true to its commitment to bring innovation to global emerging markets as the premium smartphone brand for all. By introducing these new technologies in the country, TECNO makes it possible for every Filipino to experience mobile innovations that can improve the way they capture memories through videos and photographs, at a fraction of the price offered by other brands.

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A premium smartphone brand focused on global emerging markets, TECNO, outlined an array of its latest technologies and achievements at a webinar entitled “Global Mobile Camera Trends 2022: Innovation Talk”. One eye-catching development was the use of Sensor Shift, which will improve stability in photos and video imaging.

First Runner in Android- TECNO Built Innovation in Sensor Shift

At a moment when short-video social media and live streaming are gaining more popularity with youths around the world, a stabler camera will enable users to produce studio-quality videos and therefore have more fun with social networking sharing.

In the face of users’ growing demand for imaging stability, TECNO plans to release Sensor Shift technology in its new products in 2022, making it the first mobile phone brand in the Android system to do so.

TECNO Sensor Shift

Sensor Shift stabilizes images using sensor movements to compensate for vibrations rather than using lens movements as in existing cameras. TECNO has broken through a technical barrier via an innovative circular plane design for FPC, realizing sensor movement on the roll axis, an advanced step forward from movement on the X- and Y-axis. During the simulation, it demonstrated 30% better augmentation in stress performance than the traditional vertical design. Furthermore, TECNO R&D team realized another 60% anti-shaking effect enhancement by optimizing the test environment and software.

Compared to conventional Optical Imaging Stabilisation, TECNO’s sensor shift technology can achieve a response frequency of 5,000 adjustments per second. In addition, further algorithm optimization will be used to improve the control accuracy of the technology to 350% of the current level, relieving consumers from having to worry too much about the occasional hand jitter resulting in a blurry image.

TECNO is committed to continuous innovation, developing professional cameras for photography and videography, and empowering consumers to express their lifestyles through the power of future lens.