CAMON 18 Premier – atsixesandseven

Step into the TAIVOS Imaging Lab to learn about the cool technology behind CAMON 18’s clear and steady, advanced AI Camera!

Cameras and mobile technology have always been symbiotic, and have heavily influenced the development of modern smartphones. This effectively means that any manufacturer who is able to provide leading, cutting edge mobile imaging solutions for smartphones will be able to determine what the future of smartphones will look like. This is why TECNO started TAIVOS Labs, focusing on innovative and cutting-edge technological breakthroughs for mobile imaging technology. TECNO’s labs have been involved in numerous in-depth research and analysis that contributed to many of the new camera innovations that we see today.

We talked to Jiangtao Li, Senior Director of TECNO Imaging Product and Head of TECNO TAIVOS™ Labs, to learn more about the lab, and also to learn about how he reimagines the future of mobile camera technology.

TAIVOS™ Lab, short for TECNO AI Vision Optimization Solution Lab, was set up to enhance photography and videography through the latest technology. When asked about how the lab came about, Li said, “Based on these grand objectives, our TAIVOS laboratory studies our devices extensively to make some deeper innovations that our users will enjoy and benefit from. We want to redefine how the mobile camera is perceived and what it can do for our users.”

With this goal in mind, one of TECNO’s grand challenges it had to overcome was to cater to the many varying views of beauty over different regions and cultures, combining the best of the past and the present. With this awareness that beauty can be subjective and individualized, TECNO added more than 200 professionals to its research team, successfully producing more than 6,120 Evaluation Scenarios spanning 115 countries. According to Li, TECNO is putting in so much effort because it is not enough to advance technology. Still, it is essential to build it with diversity in mind so that everyone can enjoy and utilize mobile imaging technology together.

TAIVOS™ Lab’s final products have continually exceeded the expectations of consumers, producing many successful commercialized features. Specifically, TECNO TAIVOS™ certified cameras could reach a remarkable 4,500 fine-tuning settings thanks to the 3A Algorithm and ISP (Image Signal Processor) module. Pictures that are inclusive of all demographics and all three primary skin types, particularly those with darker skin tones, are sharpened. A comprehensive Material Library covers nine skin types and 76 categories so that everyone, regardless of demographic, gets to enjoy these improved features. On TECNO’s CAMON 18 Premier, these optimizations enable excellent visuals even in low-light situations.

Another breakthrough of TECNO TAIVOS™ Lab is in the advancement of the Screen Inspection Process. TECNO screens and cameras are fine-tuned for up to a half-year apiece throughout this procedure to provide users with the most bright and compelling colors. This has brought about many learnings for TECNO, as lighting is one major issue for mobile camera users that inhibits them from creating professional-level photos and videos. Li wants to democratize the pleasures of taking a good picture, and technology can be a significant aid to people looking to gain confidence in their photography skills.

TAIVOS™ Lab’s innovative deep technologies are also evident in its Image Algorithm Technology. Using AI algorithms for Image Super-Resolution, low-resolution images caused by digital zoom can be recovered. As a result, even for those with close to no photography skills, images on TECNO’s upcoming flagship will turn out to be more explicit, richer in detail, and more true-to-life than ever before.

TAIVOS™ Lab has also patented various technologies to support the innovative ideas churned out by the lab. For example, featured inside the upcoming CAMON 18 Premier is a self-developed Galileo Algorithm Engine. Thanks to this new engine, TECNO says that users can enjoy ultra-long-distance shooting effects comparable to astronomical telescopes and pixel-level image segmentation accuracy, all from the comfort of the smartphone in their pocket.

Li shares: “TAIVOS started five years ago when we established a project department at that time, and then we began to accumulate our data from that time. We have a huge database, and compared to the entire industry, the quality of this database is high because, firstly, it is very focused. Secondly, we are spending a lot of energy to label the data. After we accumulate and label the data, we can do so much more to improve on what we have so that our users will always have the best.”

That data becomes helpful in applications such as a cutting-edge gender recognition feature that comes packed in the CAMON 18 Premier. For example, with a complete understanding that males and females have unique facial traits and different desires when taking selfies, the gender recognition AI protects the details of your natural features – men with beards can enhance them. At the same time, women can enable the technology to deliver beautiful lashes.

Li concludes: “TAIVOS™ Lab has allowed us to enable our users to analyze and recombine photos on a pixel level, bringing out the best photos for our users. Now with the CAMON 18 Premier, we are extending this technology to video. Hardware is only half the battle. We work incessantly to improve our software to bring the best user experience to our customers. TAIVOS™ Lab is at the forefront of mobile imaging technology today, and we will keep you excited for years and decades to come.”
The highly-anticipated TECNO CAMON 18 Series launched in the Philippines this November, bringing an array of exciting innovations developed by the TAIVOS lab to consumers around the country.

CAMON 18: TECNO Mobile’s most advanced pro-camera phone to date

As the most advanced pro-camera phone to come out of TECNO Mobile’s CAMON line, the CAMON 18 Series is perfect for filmmakers, and anyone who loves taking videos using their smartphones.

Video enthusiasts will certainly enjoy the experience of shooting with CAMON 18P’s 48MP clear and steady video camera, and its 13MP 50mm pro portrait camera. The CAMON 18 variant is another great choice for mobile videography and photography, with its 48MP multi-function triple camera. CAMON 18 also comes in an exciting new Iris Purple colorway that women are sure to love.

CAMON 18P and CAMON 18 are available at the TECNO Mobile PH Official Store in Shopee Mall, the TECNO Mobile Flagship Store in Lazada, and select TECNO stores. CAMON 18P is priced at Php 10,990, while the CAMON 18 variant retails for Php 9,499.

Also check out the ‘Movie Master’ CAMON 18 Premier with Stabilized Gimbal Camera, which retails for Php 15,990.

Shop at the Black Friday Sale, until November 26, and get the CAMON 18 Premier for only Php 14,990, CAMON 18P for just Php 10,490, and CAMON 18 for Php 8,999.

Stay updated on all the latest promos when you like and follow TECNO Mobile Philippines on Facebook. Visit www.tecno-mobile.com/ph to learn more about your favorite TECNO Mobile smartphones and gadgets.

Premium smartphone brand, TECNO Mobile, may still be a new brand globally, but with its growth focused in global emerging markets, TECNO has quickly gained a reputation as a challenger brand to watch out for. And it has no plans to change tact now.

Glocal approach

In the Philippines, the rise of TECNO Mobile may be greatly attributed to its affordable smartphone portfolio, along with its deep understanding of the needs of its consumers. This aligns perfectly with TECNO’s ethos, which is rooted in a business strategy called “glocalization,” which means the creation of products that will sell universally, but can be customized to suit specific markets or regions.

“This has helped TECNO grow into one of the most admired smartphone brands, as well as an expert in providing industrial-leading technology and innovative devices designed for global users in emerging markets,” explains Stephen Ha, General Manager at TECNO.

Today, TECNO’s product line is greatly enriched by its quad core smartphone product lines, and diverse AIoT products, providing consumers with high-quality middle and high-end smart devices.

“We offer a very competitive price, enabling our customers to always stay connected to the world and enjoy a fashionable way of life. Unlike many international brands, TECNO focuses on users in emerging markets, and creatively combines global technology with the actual needs of local consumers, bringing them cutting-edge technology with localized innovation and differentiated features. This kind of innovation is in our DNA,” adds Ha.

In 2021, TECNO plans to leap further forward with the hope of stabilizing its foothold in more emerging markets. “To further expand our brand popularity, we aim to play a more significant role in the mid-to-high end market segment. We will do this by actively combining international-level partnerships to create our global brand image, while also utilizing diverse and innovative branding activities to serve a growing number of young consumers.”

Joining the premium smartphone space, TECNO’s brand mission is to become the most admired tech brand in the global emerging markets by continually making breakthroughs in product innovation. As TECNO continues to play a more significant role in the mid-to-high end market segment, it will cultivate its market position by bringing with it premium smart devices and services-based offerings, and lead with a customer-oriented innovation mindset.

“The mid-to-high-end smartphone market has become more mature today, and market demand has spread rapidly to global emerging markets. We are eager to push the competition into new boundaries to make flagship technology and innovation available to consumers in global emerging markets sooner,” adds Ha.

TECNO plays a crucial role post-pandemic

The COVID-19 pandemic has brought unprecedented challenges both for industry and society, however, TECNO knows that every challenge brings with it an opportunity. “During this period, we kept the communication lines with our global partners open. We stood alongside our consumers to help them overcome challenges. We’ve always been the brand that pushes past limitations,” says Ha.

TECNO gave back to communities. They implemented fast-response measures to support local communities in time of outburst events such as COVID19. “We rolled out a range of initiatives to provide prevention measures, materials and educational and economical support that aims to help local communities to maintain their safety and wellbeing for everyday life.”

TECNO successfully completed its first CSR campaign in the Philippines this year, partnering with beneficiaries who are all pillars of the community – Project Malasakit, a scholarship project; the City of Manila through the Office of Mayor Isko Moreno; and Ina ng Lupang Pangako Parish in Payatas. Each partner beneficiary received smartphones and cash, which were awarded to their local “heroes of the pandemic” for their unwavering service, and to dedicated and promising students from their community.

Scholars received their TECNO Mobile during the #CtheBestOfYou donation handover last August.

But more than taking its social responsibility to heart, TECNO is all about knowing what the customer needs, and this philosophy is at the very center of everything they do. “We are at the forefront of meeting neglected market demands by developing elegantly designed smart tech devices and services for our consumers across more than 70 global emerging markets. We want to provide consumers with a comprehensive range of high-quality products and services at competitive prices, from smartphones, tablets, smart wearables to AIoT devices,” says Ha.

As TECNO readies itself to take on the world by storm, the brand recognizes the role that it plays in society.

“We are investing more around digitalization to drive a positive impact on the business ecosystem, consumers as well as social development. For example, we held the first global AR launch event for the CAMON 16 series in 2020; we witnessed the rise of the short-video social trend, and launched the very first documentary looking at the “rise of selfie”, calling out for the public to employ devices in a positive way. We are also investing more in e-commerce to bring better convenience to consumers,” concludes Ha.

One can clearly see why TECNO is on the up and up.

Filipino consumers can soon look forward to a brand new smartphone with anti-shake function from TECNO Mobile, CAMON 18 Premier. With this smartphone, TECNO makes it possible for everyone to experience mobile technological innovations that can improve the way they work, learn, play, and live, at a fraction of the price offered by other brands. With this latest offering, TECNO Mobile stays true to its commitment to bring innovation to global emerging markets, as the premium smartphone brand for all.

Be sure to stay updated on all the latest promos when you like and follow TECNO Mobile Philippines on Facebook. Visit www.tecno-mobile.com/ph to learn more about your favorite TECNO Mobile smartphones and gadgets.