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TECNO Mobile Gives the Power of POVA Neo to Local Community Heroes

Grab PH drivers and riders, and everyday heroes from Malolos Bulacan received POVA Neo smartphones at TECNO Mobile’s recently-concluded CSR events.

Staying true to its commitment to bring innovative and high-performing smartphones to emerging markets, and providing support to Filipinos, one community at a time, premium smartphone and AIoT brand, TECNO Mobile, recently concluded its first couple of CSR activities in the Philippines for 2022. These events are part of TECNO’s ongoing CSR program, which kicked off in 2021 with the City of Manila, the Ina ng Lupang Pangako Parish in Payatas, and the scholars of Project Malasakit as its beneficiaries.

The project is in line with the launch campaign of POVA Neo, TECNO Mobile’s latest smartphone offering, which celebrates everyday heroes who power on with their day-to-day tasks in order to serve the community. For this year’s CSR activities, TECNO Mobile partnered with Grab PH, plus a few of the country’s up and coming content creators, to reach out to local communities once again, and inspire people and make a difference. Through this initiative the brand also hoped to motivate more people to participate in community outreach programs, and make them see that it isn’t about the size of the donation, but the sincerity to help others.

TECNO Mobile Gives Back to Grab PH Riders and Drivers

Grab PH riders and drivers have been lauded as true heroes of the pandemic over the last two years, helping make day-to-day life easier for thousands of Filipinos by making things accessible, even from home. These drivers face various challenges each day they spend on the road, but they never stop moving, and continue to provide their much-needed services to the community.

Recognizing their efforts, TECNO Mobile celebrates the everyday contributions of Grab PH by giving back to the company’s hardworking drivers and delivery riders. The meaningful collaboration between TECNO Mobile and Grab PH is reflective of the positive message that the POVA Neo campaign aims to impart.

*Grab PH’s Papugay Awardees received a brand new TECNO Pova Neo smartphone that will help them navigate the busy streets of Metro Manila and power them all day long.*

*TECNO Mobile PH executives with Grab PH’s Papugay Awardees*

*TECNO Mobile PH and Grab PH’s Executives recognize the hard work, dedication, and heroic deeds of Grab PH’s Papugay Awardees*

A donation handover took place at the Grab PH Headquarters in Metro Manila on April 9, 2022 during Grab PH’s Papugay event, which the company mounts each quarter to show appreciation to, and recognize their outstanding drivers. As a beneficiary, Grab PH received 65 units of POVA Neo smartphones. This smartphone’s large battery capacity is perfect for the riders and drivers of Grab PH, and will be a big help as they navigate through the city, and provide excellent on-time service. The donation was received by Grab PH’s Papugay awardees, Grabfood rider Richard Aguilar, Grab driver Ricky Dalansay, Grab rider Arc Cabuello, and Grabfood rider Michael Sales.

Influencers for the Greater Good

Earlier in April, TECNO Mobile and online influencers Vishnu Isles, Matt Nicolai, Benette Ballester, Xai Smith, Acy De Castro, Edlyn Mea, Banessa Raya, Carol Reyes, Cedrix Eligio, Aldrich Ching, Von Razo, Sharleen Jonson, Blair Madamba, Karen Aquino , banded together to celebrate and recognize the everyday heroes of Malolos, Bulacan. These are individuals who unfailingly provide their services for the betterment of the community, in spite of adversities faced.
At the handover event held on April 5, 2022 at the Malolos City Hall Auditorium, 50 POVA Neo units were donated by TECNO Mobile, to be shared with its beneficiaries from City Health Office and the Office of Senior Citizen Affairs, PNP, Bureau of Fire Protection, Force Multiplier, Social Services, Tricycle Operators and Drivers Association, the City Environment and Natural Resources Office, and local students. The donation was received by the Chief of Staff from the Office of Mayor Gilbert “Bebong” Gatchalian of Malolos City, Bulacan, Atty. Belle Castro.

TECNO Mobile PH Marketing Manager, Mitze Abrio (center-right) and Malolos City Chief of Staff, Atty Belle Castro (center-left), together with content creators Matt Nicolai, Xai Smith, Aldrich Ching, Carol Reyes, Sharleen Jonson, Cedrix Eligio, and Blair Madamba.

*TECNO Mobile together with #TeamMatt content creators and Malolos City’s everyday heroes!*

*Content creators #TeamMatt and Malolos City’s everyday heroes taking a selfie with TECNO’s latest smartphone, the Pova Neo.*

POVA Neo: The 6000mAh Battery Beast

POVA Neo is loaded with amazing features that give users the power to conquer everyday tasks – An ultimate power supply, large screen, smooth performance, a smart camera, and more. With its 6,000mAh battery and Battery Lab 2.1, POVA Neo has more than enough power to last the entire day. Plus, with 18 watts fast charging, it only takes POVA Neo 35 minutes to store enough power for up to 5 hours of gaming.

Other awesome features of POVA Neo include:

Big screen display for an immersive and smooth full-frame visual experience
HiOS 7.6 with a fresh, easy to use UI interface
ET Engine enhancements that deliver outstanding performance
An extremely fast touch-driven response that’s perfect for gaming
Game Space that provides players with a cool interface and fast play
A Smart Camera with 13MP HD quality image system; advanced AI lens capable of 120FPS Slow Motion capture, 1080P Time Lapse, and HDR Photography that fully preserves details in both light and dark areas; Beauty, Body, and Bokeh Beauty modes; AR Animojis and Stickers; and front and rear Panorama Shooting

POVA Neo is available in three colors – Obsidian, Geek Blue, and Powehi Black, and is priced at Php 5,999 for the POVA Neo 4GB+64GB, and Php 6,999 for the 6GB+128GB model.

Join the Scan To Win with POVA Neo Promo, and get the chance to take home exciting prizes! Every purchase of participating TECNO Mobile smartphones from April 1 to 30, 2022 at the TECNO Mobile Concept Store in SM North Edsa, TECNO Mobile kiosks, and partner retail stores nationwide, entitles a customer to play the Spin to Win game. Almost 1 Million Pesos worth of fantastic prizes will be given away to more than 300 winners, including Yamaha Mio Gear 125cc Motorcycles, Samsung 50″ UHD Smart TVs, the latest smartphones , cash and AIoT devices from TECNO Mobile, and cash rewards! For more details, visit http://bit.ly/POVAScanToWin.

#KeepthePowerandCarryOn with TECNO Mobile’s #POVANeoPowerAllDay! Stay updated on all the latest promos when you like and follow TECNO Mobile Philippines on Facebook. Visit www.tecno-mobile.com/ph to learn more about your favorite TECNO Mobile smartphones and gadgets.

Keep The Power And Carry On With POVA Neo

A 6,000mAh battery beast, POVA Neo is the latest full-power smartphone from TECNO Mobile.

Premium smartphone and AIoT brand, TECNO Mobile, introduces its latest offering to the Philippine market, the full-power POVA Neo. With its 6,000mAh large battery and 18W fast charger, POVA Neo is a battery beast, promising to give users more than enough energy to power through the day.

TECNO Mobile remains committed to bringing innovative and high-performing smartphones to emerging markets, as the premium smartphone brand for all. With this latest release, the brand continues its mission to inspire progressive individuals, particularly the passionate and ambitious youth, to be fearless towards challenges, and stop at nothing to fulfill their dreams.

The launch of POVA Neo hinges on a campaign that celebrates everyday heroes who power on with their day-to-day tasks in order to serve the community. POVA Neo is set to be a smartphone that equips these community heroes with the power that enables them to carry on.

POVA Neo Energy Beast

POVA Neo is loaded with key features that are highly sought-after by today’s consumers – An ultimate power supply, large screen, smooth performance, a smart camera, and much more.

Fitted with a huge 6,000mAh battery, POVA Neo provides you with power to last the entire day. It is also equipped with Battery Lab 2.1 that gives you super power saving features that are easy to control. And, with 18 watts fast charging, it only takes POVA Neo 35 minutes to store enough power for up to 5 hours of gaming.

Users get to enjoy an immersive and smooth full-frame visual experience with POVA Neo’s big screen display. This smartphone’s ET Engine enhancements deliver outstanding performance, with an extremely fast touch-driven response that’s perfect for gaming, while Game Space provides players with a cool interface and fast play.

The Smart Camera of the POVA Neo, with its 13MP HD quality image system, allows for more vivid details in your photos and videos. Its advanced AI lens is capable of 120FPS Slow Motion capture, 1080P Time Lapse, and HDR Photography that fully preserves details in both light and dark areas. Modes like Beauty, Body, and Bokeh Beauty shots add depth, while AR Animojis and Stickers make your captured images more fun. POVA Neo is capable of panorama shooting as well, on both its rear and front-facing cameras.

POVA Neo runs on HiOS 7.6, with a fresh UI interface that is easy to use, and offers various features including Peek Proof that provides your screen with privacy against prying eyes, Film Album for transforming your photos into eye-catching movies, and Kids Mode. This stylishly-designed smartphone is available in three colors – Obsidian, Geek Blue, and Powehi Black.

#KeepthePowerandCarryOn with TECNO Mobile’s #POVANeoPowerAllDay, which you can now check out at the TECNO Mobile Flagship Store in Lazada and the TECNO Mobile PH Official Store in Shopee. The POVA Neo 4GB+64GB retails for Php 5,999, while the 6GB+128GB model sells for Php 6,999.

Enjoy big brand deals at the Lazada 10^th Birthday Sale from March 27 to 29, 2022! Shop at the at the TECNO Global Flagship Store in Lazada, and save as much as Php 1,000 when you buy a POVA Neo. POVA Neo 4GB+64GB can be yours for just Php 5,055, from its original price of Php 5,999, while POVA Neo 6GB+128GB will be available for only Php 5,970, from its retail price of Php 6,999. TECNO Mobile’s Spark 8T 4GB+64GB will also be sold at the special price of Php 5,515 during the sale.

Stay updated on all the latest promos when you like and follow TECNO Mobile Philippines on Facebook. Visit www.tecno-mobile.com/ph to learn more about your favorite TECNO Mobile smartphones and gadgets.

Celebrate a Roaring Chinese New Year at Market! Market!

Attract prosperity and good fortune as you safely celebrate the Lunar New Year at the mall!

The Chinese New Year celebration is steeped in traditions and practices that are believed to ward off negative energy, and usher in prosperity and good luck. Market! Market! is inviting everyone to come celebrate Chinese New Year, and welcome the year of the Water Tiger with fun activities, and exciting finds for the whole family, furbabies included!

Discover Your Fate in the Year of the Tiger

Learn all about your Chinese Zodiac Sign, and let your horoscope lead you towards a more auspicious and prosperous year ahead. Visit the Fate & Fortune Zodiac Display at the G/F Serendra Wing from January 30 to February 6, 2022 to find out what’s in store for you this Year of the Tiger.

Shop for All Your Lunar New Year Needs Through ANA

Let ANA take care of getting everything you need this Chinese New Year. Book the shopping service from January 30 to February 6, 2022, and get a free Tiger Balm and Fortune Cookie with your purchases!

Test Your Luck at the Lucky Ball Pao-Chinko Game

Win fortune cookies or lucky ang paos when you play the Lucky Ball Pao-Chinko Game from January 31 to February 1, 2022. Simply present a vaccination card that shows you are fully vaccinated, along with a Php 500 single-receipt purchase to play.

Visit Little China Town at the Mall

Shop for Chinese flavors, jewelry, and charms for good fortune from January 31 to February 6, 2022 at the Market! Market! Activity Center, and watch your luck change for the better!

Bring Good Fortune to Your Furbabies Too

Get a special Cat Care Package in partnership with Pooch Park when you register your cat or present their Ayala Malls Pet ID at the Concierge Booth on February 1, 2022.

Prepare Your Table for a Spectacular Lunar New Year Feast

Order from your favorite Ayala Malls restaurants through Grab Food on February 1, 2022, using the promo code AYALACNY150, and get Php 150 off on your delivery.

Use the promo code AYALAMALLS100 to enjoy Php 100 off plus additional discounts when you order for delivery and pickup through Food Panda, with a minimum spend of Php 399. This promo is valid until April 30, 2022.

#CNYatMarketMarket Snap and Win

Capture memories at the virtual photo booth located at the C5 Wing and Serendra Wing from February 1 to 6, 2022. Share your pictures and boomerangs on Facebook and Instagram using the hashtag #CNYatMarketMarket, for the chance to win fun prizes!

For more information on mall activities, schedules, and promotions at #iLoveMarketMarket, like and follow Facebook.com/MarketMarket, @ilovemarketmarket on Instagram and TikTok, and @MarketMarketBGC on Twitter. You may also visit www.ayalamalls.com.

TECNO devotes itself into a more inclusive camera technology to create a world with more understanding and connections

TECNO, a premium smartphone brand focused on emerging markets, recently partnered with BBC StoryWorks to create a short film The Future Lens: Looking Ahead With TECNO to explore how mobile camera lens provides inclusive mobile camera technologies to local consumers.

“Cameras have evolved over the years, but unfortunately, it feels like the technology isn’t created with everyone in mind. As a photographer, I think one of the most intimate things you can do is take a portrait of someone that accurately portrays who they are.” according to photographer, Justin Amoafo.

This is where TECNO comes into the picture. TECNO envisions a world where inclusive phone design can help form communities, connect people with one another and ensure no one is left behind. In the film, TECNO illustrates why portrait imaging is its most ground-breaking technology and how it has empowered users of dark skin tones to realize all possibilities of expression.

Based on innovations that can significantly increase light intake, and an enormous database that covers 7 skin types across 76 skin categories, TECNO has made a significant impact in resolving the technical challenges regarding exposure, colors, and hues in portrait photography. Meanwhile, in TECNO TAIVOS Camera Lab, more than 3,000 local samples with approximately 6,120 evaluation scenarios spanning 115 countries enable the camera lab team possible to focus on the localized ethnic research, social aesthetic ideology and aesthetic preference research, so as to make the experience of product image effect direction conform to the localized trends. All these innovations bring users technology that they do not have to adapt to, but that instead accommodates for them.

“The future Lens is the world without limit. Technology should include everyone and let us to be our true selves, instead of being depicted through a subjective lens . I believe that it should be the mission of humans to create the technology that is more understanding and inclusive of all of us.” said Li Jiangtao, Senior Director of TECNO Imaging Product and head of TECNO TAIVOS™ Camera Lab.

As a rising innovator in mobile camera technology, TECNO devotes itself through an inclusive and emerging market-specific approach to bringing its “Future Lens” camera concept to consumers.
The brand’s continuous innovations, its initiatives to develop cameras that function at a professional level, and the impact of these efforts on progressive young consumers have encapsulated its brand essence of “Stop At Nothing” and the inclusive future they want to create.

It’s A Triple Celebration With Big and Rawrin’ Discounts from TECNO Mobile!

TECNO Mobile is giving shoppers lots to be excited about, with payday, Chinese New Year, and 2.2 just around the corner!

Mark your calendars for an exciting triple celebration with TECNO Mobile! Payday, Chinese New Year, and 2.2 are fast approaching, and the premium smartphone brand has big things planned for shoppers. To close out January and welcome February, big and rawrin’ discounts are coming to the TECNO Mobile Flagship Store in Lazada and the TECNO Mobile PH Official Store in Shopee Mall.

Understanding the needs of its consumers, TECNO Mobile endeavors to continue bringing more high-performing smartphones to the market, allowing every Filipino to experience advanced mobile phone technologies that can improve the way they work, learn, play, and live, at a fraction of the price offered by other brands. With this, the brand is able to stay true to its commitment to deliver mobile innovation to global emerging markets, as the premium smartphone brand for all.

The “Movie Master” CAMON 18 Series

Among the exceptional smartphones introduced by TECNO Mobile in the Philippine market in 2021, the “Movie Master” CAMON 18 Series has proven to be a hidden gem, as the most advanced pro-camera phone to come out of the CAMON line to date.

CAMON 18 Premier, the perfect smartphone for filmmakers, promises a #SuperSteadyShot through its Stabilized Gimbal Camera. Video enthusiasts will also appreciate the CAMON 18P model, which is equipped with a 48MP clear and steady video camera, plus a 13MP 50mm pro portrait camera. CAMON 18 is another great option for anyone who is into mobile videography and photography, with its 48MP multi-function triple camera.

Catch these CAMON 18 Series offers during the special sale event:

From January 30 to February 1, CAMON 18 will be offered at the special price of Php 8,999, from its regular price of Php 9,499, and will include a free gamepad with every purchase at the TECNO Mobile Flagship Store in Lazada. Shoppers can also enjoy bigger savings during the 2.2 Free Shipping Festival on Lazada from February 2 to 6, where CAMON 18 Premier can be purchased for only Php 15,236, CAMON 18P at Php 10,385, and CAMON 18 at Php 8,888, with a free gamepad included in every offer.

Shop at the TECNO Mobile PH Official Store in Shopee Mall from January 30 to February 3 to get a CAMON 18 Premier at only Php 14,990, from its regular price of Php 15,990; CAMON 18P at the promo price of Php 10,490, from the regular price of Php 10,990; and CAMON 18 discounted at Php 8,999 from its regular price of Php 9,499.

Also watch out for Payday Flash Sales in Shopee, when CAMON 18 Premier’s price will drop to as low as Php 14,540. CAMON 18 will also be offered at just Php 8,729.

More Shopee Flash Sales are happening on 2.2 as well, where CAMON 18 Premier will be sold at the unbelievable price of Php 14,151, and CAMON 18 at Php 8,495.

The Best CAMON 18 + TECNO AIoT Bundles

Make any CAMON 18 Series smartphone even better by pairing it with a TECNO AIoT device. Score these best CAMON 18 plus AIoT Bundles during the sale:

Get a CAMON 18 bundled with TECNO Buds 2 for just Php 9,899 during the 2.2 Free Shipping Festival at the TECNO Mobile Lazada Store from February 2-6.

Select bundles are also going on sale in TECNO Mobile’s Shopee store from January 30 to February 3. On these dates, CAMON 18 Premier bundled with TECNO Buds 1 will be offered at only Php 15,989, while the CAMON 18 Premier plus TECNO Watch 1 will be sold at just Php 16,489.

CAMON 18P bundles are also in store for shoppers during the sale period. The CAMON 18P plus TECNO Buds 2 bundle will be available at the discounted price of Php 11,289, and CAMON 18P plus TECNO Watch 1 will be sold at only Php 11,989.

Apart from the CAMON 18 bundles and discounts, the brand is offering special discounts on TECNO Mobile’s AIoT products as well, including the TECNO Watch with smart temperature detector and smart health management, TECNO Buds1 & 2, TECNO Prime P1, USB Charger, and P101X Power Bank. Watch out for these at the TECNO Mobile Flagship stores in Lazada and Shopee.

More exciting smartphone offers from TECNO Mobile

The upcoming sale is the perfect opportunity to check out the new, extra tough POVA Neo. Perfect for gaming, this smartphone is equipped with a large battery, big screen, and ET Engine optimization boost. Game Space also gives this phone a cool interface and fast play features.

BBC StoryWorks creates content for TECNO to tell the story of howinclusive mobile camera innovations bring people together

TECNO, a premium smartphone brand focused on emerging markets, is working with BBC Storyworks, BBC Studios’ in-house commercial content studio, who have created a short film The Future Lens: Looking Ahead With TECNO to explore the meaning of mobile camera innovation.

The video showcases TECNO’s inclusive mobile camera technology for each user through its unique ‘glocalization’ strategy, detailed the work that has been done to better reflect different communities.

In the piece, TECNO explains how they spotted and solved gaps between fast-developing mobile camera technologies and consumers’ actual needs in various situations so as to best meet the unique needs of local users, environments, and cultures.

For example, to optimise portrait imaging quality, TECNO has built an enormous database that covers seven skin types and 76 skin categories at its TAVIOS Laboratory. So everyone, regardless of how they look, gets to enjoy cameras that know how to make them look their best. In the photo-taking process, TECNO’s progressive algorithms will automatically gather information from users’ environments, recognizing various opportunities for image enhancement.

Li Jiangtao, Senior Director of TECNO Imaging Product and Head of TAIVOS™ Lab said: “ It’s a great experience for us to work with BBC Storyworks, to share our insights and to tell the story behind our mobile camera development. The short film explores the meaning behind ‘Future Lens’, TECNO’s key concept on mobile camera innovation – to provide more inclusive technology for everyone, creating a world with more understanding without limits .”

Richard Pattinson, SVP BBC StoryWorks said: “We are delighted to be working with TECNO on this piece. TECNO secured our content production team superb access for interviews, including photographer Justin Amoafo, the frontline staff at TECNO mobile camera department as well as allowing us to visit the TECNO mobile phone manufacturing sites and camera labs. This allowed us to build a complete picture for the audience of what TECNO do and how they do it, as well as their goals for a more inclusive future.”

TECNO are optimistic that emerging markets will continue to see the amazing potential of mobile camera technologies designed to meet the real needs of every user, to the benefit of communities everywhere. TECNO, a rising innovator in the mobile camera field, is committed to advocating for the great variety of beauty standards, and aims to provide opportunities for users in emerging markets to express themselves through this technology.

The commercial series will air from January 4 to February 8, 2022. It will include a thirty-second version airing on the BBC World News South Asia Feed and BBC World News Africa feed, as well as a full version on the branded content hub hosted on BBC.com.

TECNO Mobile Awards Budding Filipino Filmmaker Johanna Serrano as the Grand Winner of Its First Movie Masters Program

The program featured beautiful short films captured using the ‘Movie Master’ CAMON 18 smartphone.

Now everyone can have a happier holiday season with even more offers on the CAMON 18 Series, plus upcoming TECNO models, POVA Neo and Spark 8P.

TECNO Mobile recently concluded its first Movie Masters Program with an awarding ceremony held on December 11, 2021. The Movie Masters Program, which marks the beginning of TECNO Mobile’s commitment to supporting the local filmmaking scene, is a short film competition whose goal is to highlight moving moments from everyday life through dynamic, touching, and beautifully-made original videos shot by aspiring local filmmakers using the CAMON 18 Premier smartphone.

At the awarding event, filmmaker Johanna Serrano was named the Grand Winner of the Movie Masters Program for her film, Bukidnon An Eco Adventure, besting two other finalists, Dylan Talon and Angelo Crisostomo. In the short film, Johanna takes viewers along as she explores the beautiful province of Bukidnon, sharing raw and authentic moments that she experiences during the trip.

As the Grand Winner, Johanna received a Php 300,000 film grant, along with the chance to create a short film together with top local director, Paul Soriano and the TEN17P team. The film, which will be released globally this December, will take a look back at the past year, and show how Filipinos are capable of overcoming challenges that may shake them, in order to live a steady life with the promise of a stable and beautiful future.

Apart from emerging as the Grand Winner of the short film competition, Johanna was also named as one of two TECNO Mobile 2022 Tourism Ambassadors. The second Tourism Ambassador awarded at the event was Felix Ablao Jr., who submitted the best steadiest video entry for the Shaky Video Championship on Facebook. Both TECNO Mobile 2022 Tourism Ambassadors received Holiday Travel Funds amounting to Php 40,000 as their prize.

In a message to the finalists, and those watching the awarding ceremony, Direk Paul Soriano shared that the technology found in the CAMON 18 Premier makes it a great tool for capturing and telling stories. He also invited more filmmakers and creators to take advantage of opportunities like the Movie Masters Program. He said, “We have the freedom that we all want when we tell our stories. The creative freedom. It’s really just you, and the CAMON 18 Premier, and your stories. What else do you need?”

Capture great stories with CAMON 18

The Movie Masters Program showcased how the CAMON 18 Series pushes the boundaries of what it means to be a professional camera smartphone. The finalists were able to experience the “Movie Master” CAMON 18 Premier firsthand, testing out its ultra-steady Stabilized Gimbal Camera to achieve a #SuperSteadyShot as they created their short films.

Other smartphones included in the CAMON 18 Series are CAMON 18P, which has a 48MP clear and steady video camera, plus a 13MP 50mm pro portrait camera, and the CAMON 18 variant, which is equipped with a 48MP Multi-function Triple Camera.

This Christmas season, TECNO Mobile is giving shoppers the chance to enjoy special discounts and deals on the CAMON 18 Series, and other awesome smartphones and AIoT products from the brand. Visit the TECNO Mobile Flagship Store in Lazada, and the TECNO Mobile PH Official Store in Shopee Mall to catch the TECNO Pre-Holiday Sale on December 12 to 14, 2021, the TECNO Christmas Payday Sale on December 15 and 16, 2021, and the TECNO Holiday Sale from December 22 to 26, 2021.

It’s a joyous holiday season with Spark 8P and POVA Neo

You can also look forward to these upcoming smartphones from TECNO Mobile this Christmas – Spark 8P and POVA Neo. The “Ace for New Gen”, Spark 8P is equipped with a 50MP Ultra Clear AI Triple Camera that allows you to capture moments clearly and vividly, a 1080P FHD+ Dot Notch Screen, and a huge 5000mAh battery with power saving optimization. Spark 8P is available at the TECNO Mobile Official Stores in Shopee and Lazada for only Php 7,499.

Enjoy your favorite games on the extra tough POVA Neo smartphone, with a large battery and big screen for an even better gaming experience. This smartphone is equipped with ET Engine optimization boost, plus a Game Space with cool interface, and fast play features. POVA Neo is available at the TECNO Mobile Flagship Store in Lazada, and is priced at Php 5,999.

New Mobile Video Recording Technologies Are Coming To TECNO Smartphones in 2022: Sensor Shift and Telescopic Lens

TECNO Mobile continues to be a key innovator in the mobile imaging ecosystem with these breakthroughs in imaging technologies.

TECNO Mobile, a premium smartphone brand focusing on global emerging markets, will be releasing new mobile video recording technologies in 2022. The brand outlined these at a recent webinar entitled “Global Mobile Camera Trends 2022: Innovation Talk”, which was organized by leading technology research firm Counterpoint. The webinar featured resource speakers, who discussed developments in mobile imaging technology.

During the webinar, TECNO Mobile shared several of its recent achievements in Mobile Camera Technology, highlighting its advances in dark complexion imaging, along with recent breakthroughs in light sensitivity, image and video stabilization, zoom, and high-resolution – powered by technologies such as Sensor Shift and Telescopic Lens, which the brand plans to release in 2022.

The First Android Phone to Integrate Sensor Shift

With TECNO Mobile’s plan to release its Sensor Shift technology in 2022, it will make itself the first mobile phone brand with the Android system to do so. Sensor Shift is an image stabilization technology that uses sensor movements instead of lens movements to compensate for vibrations. In the future, the control accuracy of TECNO’s Sensor Shift is seen to reach 350% of the current level, with further algorithm optimization. With this, consumers will be able to capture studio-quality photos with greater stability.

New Concept Phone with a Telescopic Lens Coming in 2022

When it comes to capturing images, a telescopic lens has the advantage of large aperture and continuous lossless zoom. Consumers can benefit from this lens’ better quality for profile and telephotography, as well as its multi-purpose functionality.

TECNO Mobile’s concept phone will integrate consumers’ demands for high performance and a simple appearance, through a compressed back focal length (BFL) design with motorized stretchable lenses that will significantly reduce the phone’s thickness. This concept phone with telescopic future lens is set to be released in the first quarter of 2022.

With these new offerings, TECNO Mobile continues to empower consumers to express their lifestyles through advanced imaging technologies, staying true to its commitment to bring innovation to global emerging markets as the premium smartphone brand for all. By introducing these new technologies in the country, TECNO makes it possible for every Filipino to experience mobile innovations that can improve the way they capture memories through videos and photographs, at a fraction of the price offered by other brands.

Brighter, steadier, smarter: How smartphone cameras will improve in 2022

LOOKING AHEAD WITH TECNO

Sensor shift stabilisation, new RGBW sensors, personalised AI algorithms, and more – here’s why your selfies and holiday photos are going to level up next year

Smartphone cameras are no longer just the most convenient option – they are quickly becoming the best one, beating traditional digital cameras with computational power and innovation.

In 2021, smartphones with multiple lens systems became mainstream. Improved sensor size and resolution mean users can capture more details and render images accurately in complex lighting conditions. Artificial intelligence (AI) algorithms enhanced many facets of image processing. And they’re not done. A slew of changes are coming in 2022, as smartphone manufacturers push the envelope.

What are the trends that will drive this change? At a recent webinar, Global Mobile Camera Trends 2022, organised by Counterpoint Research, experts from TECNO, Samsung, and DXOMARK Image Labs, discussed some of the key trends we are likely to see in the coming year – and what we will soon be holding in our hands.

Dual OIS: Staying steady

Not getting the sharp images you wanted of your vacation views? Blurry and shaky photos are a common experience with most smartphone users, and are especially pronounced in low-light conditions as the shutter stays open longer to capture more light.

Smartphone manufacturers counter this issue through Optical Image Stabilisation (OIS) technology, where the lens “floats” inside the camera assembly. The OIS system stabilises the image or video by “shifting” the lens to counter the shakes.

OIS technology is improving every year, with larger degrees of movement being taken on by the camera stabiliser. According to Jimmy Hsu, senior product manager, image technology, TECNO, pre-2019 the trend was for OIS to be about one degree of stabilisation. According to Hsu, in 2021, standard stabilisation has increased to three degrees thanks to pan-tilt OIS.

In 2022, the company aims to introduce the first Android phone with sensor shift. “Compared to conventional Optical Imaging Stabilisation, TECNO’s sensor shift technology can achieve a response frequency of 5,000 adjustments per second,” Hsu said at the webinar. By combining lens shifting seen in conventional OIS systems and the newer sensor shift technology, TECNO is setting its sights on stabilisation up to five degrees.

High-resolution sensors with pixel binning: Balancing resolution and light sensitivity

Presenting trends in camera resolution, Tarun Pathak, director of research, smartphone, Counterpoint Research, said about 40% of all smartphones in Q2 of 2021 had 48-64 megapixel (MP) sensors, and 3% of all smartphones had 108 MP sensors. According to Pathak, smartphones with 200 MP sensors are likely to launch in 2022.

Sensors with a high pixel count tend to capture more details from the scene. However, the size of pixels on such sensors is usually smaller. “The smaller the pixel, the less light you can capture in each pixel, and the harder it is to get a good image quality in darker environments,” said Pan Xuebao, VP and head of R&D, Samsung Electronics.

However, sensor manufacturers such as Samsung are deploying an algorithm-driven technique called pixel binning that enables high-resolution sensors (with a small pixel size) to perform better in low-light conditions. “Just like our human eye will dilate when we are in a darker environment to let in more light, similarly, in low light conditions, our algorithm will automatically put the sensor in high sensitivity mode,” Xuebao said. In this mode, the smaller individual pixels ‘combine’ and act like bigger pixels. This mode is turned off in brighter conditions.

Continuous optical zoom: Closer to the action

Phones are getting sleeker, but these aesthetics can be a technological challenge. This trend is presenting more of a challenge for manufacturers as they try to incorporate bulky telephoto lenses. Such technologies, such as periscope lenses which use innovative positioning to allow for 5x or 10x optical zoom, started appearing in smartphones during 2021.

The next step is to offer continuous optical zoom, which will allow users to shift between different focal lengths smoothly. This requires precise movement of lenses within small spaces without affecting image quality.

At the webinar, Hsu predicted the market could see continuous optical zoom in the second half of 2022, allowing users to shift between 3x to 5x optical zoom. Driven by advances such as long-stroke motor development and Active Optical Alignment, we could even see 3x to 10x zoom in 2023, he said.

RGBW Sensors: Let there be (more) light

Cat photos not up to the mark? It could be down to the lighting. Indoor environments have less than ideal light conditions. Yet, that’s where people usually take most of their photographs.

“[A solution to] low light is the holy grail of mobile photography,” said Hervé Macudzinski, image science director and product owner of DXOMARK Image Labs, which tests camera, audio, display and battery quality. “This is one [aspect] that can lead to disappointing quality. In low light, users capture portrait photos, pictures of family, pets and so on. So there is a lot of challenge in this use case.”

While smartphone manufacturers use different techniques to enhance low-light performance, RGBW technology addresses the issue at the sensor level.

The camera sensor captures colour information through a mechanism called the Colour Filter Array (CFA). Traditional camera sensors use CFAs arranged in the Bayer format, which comprises a pattern of Red (R), Green (G), and Blue (B) filters. RGBW sensors add White filters to the mix.

According to Hsu, adding white pixels increases light sensitivity by 60%, which means the sensor should be able to absorb more light. Smartphone manufacturers are also developing Glass+Plastic lens technology – many smartphone lenses are constructed out of plastic, but introducing glass elements into the lens construction improves transmission of light. “With the combination of both, the result is an overall 200% increase of light-intake,” Hsu said.

The low-light performance of smartphones looks set to improve as these two technologies appear on smartphones in 2022.

Localised algorithms: Using AI to personalise portraits

As cameras improve, we can see ourselves more clearly. New technologies allow our portraits to be more accurate, especially for people of colour.

While hardware enhancements are essential, smartphone software is playing a more significant role in determining the final image or video quality of these portraits. “We need to have very good processing – that is, to understand what the user’s intention was and modify the image adequately,” Macudzinski said.

That’s why some smartphone manufacturers use big data and deep neural networks to drive personalised and localised image processing. For instance, TECNO’s TAIVOS signal processing technology recognises and accurately reproduces dark skin elements. According to Hsu, the company uses a large dark skin database to “produce more than 6,120 Evaluation Scenarios spanning 115 countries”.

For portrait photography, the AI engine recognises and classifies different elements such as faces and hair colour to determine the subject’s age, gender, and skin tone. The photo is then optimised for better clarity, colour, and light, which helps with more accurate reproduction of darker skin tones – even in low-light environments.

Scene, light, and colour enhancement: Behind every subject is a background

It’s not just the subject of a photo that matters – it’s what’s behind them. Whether it’s the sun or a beautiful view, smartphone cameras are adapting to capturing these details better.

With traditional photography, professional photographers use their experience and training to make adjustments that highlight not just the subject but also background scene elements. They also typically spend significant time in post-production that brings images to life.

“Smartphone cameras need to provide all these capabilities in the default mode,” Macudzinski said. “That means the final smartphone user does not have to think through everything. They just have to press the button.”

That’s where AI-driven image processing comes in. According to Counterpoint Research’s whitepaper, AI is becoming advanced enough to recognise dynamic scene elements such as trees or sky in the background. Once identified, the image-processing system optimises their colour, contrast, and exposure.

AI will also help interpret light information. For instance, if a user is shooting against the sun, the algorithm works to underexpose the sun and brighten the subject. Smartphone manufacturers are also working on software-based solutions to correct distortions caused by wide-angle lenses.

Time of flight and dynamic vision sensors: Getting a sense of depth

Photos with sharply rendered foreground and blurred background can make for a pleasing effect – especially while shooting portraits. However, to do this, the smartphone must recognise depth and subject edges.

With Time of Flight (ToF) and Dynamic Vision Sensors (DVS) improving, smartphones will get better at generating 3D models of the scene and detecting edges. This will allow for more precise measurements and offer users features such as. enhanced and gradual blurring of backgrounds.

“ToF and DVS could be the opportunities where mobile phone cameras start to outperform (DSLR) cameras,” Hsu said.

A brighter, more intelligent 2022

These trends point to technology growing more intricate and catering to diverse use cases – whether that’s through personalised portrait rendition, stable imaging or allowing users to zoom in to the action.

However, the advancements will not be defined just by cutting-edge features on pricey smartphones. It’s a win across budget tiers – the developments result not just in technological advancement, but also trickle-down premium features to smartphones in the low and medium price bands. With the way smartphone cameras are levelling up, the best moments of your life will be remembered more clearly than ever.

Looking ahead with TECNO

Hosted by Counterpoint Research, Global Mobile Camera Trends 2022 Innovation Talk discussed new trends in imaging technology. TECNO aims to provide an excellent photography and videography experience through constant innovation and a deep understanding of consumer needs.

WATCH THE WEBINAR

TECNO to Deploy Sensor Shift with Latest Technical Innovations, Leading the New Trend for Android Phones

A premium smartphone brand focused on global emerging markets, TECNO, outlined an array of its latest technologies and achievements at a webinar entitled “Global Mobile Camera Trends 2022: Innovation Talk”. One eye-catching development was the use of Sensor Shift, which will improve stability in photos and video imaging.

First Runner in Android- TECNO Built Innovation in Sensor Shift

At a moment when short-video social media and live streaming are gaining more popularity with youths around the world, a stabler camera will enable users to produce studio-quality videos and therefore have more fun with social networking sharing.

In the face of users’ growing demand for imaging stability, TECNO plans to release Sensor Shift technology in its new products in 2022, making it the first mobile phone brand in the Android system to do so.

TECNO Sensor Shift

Sensor Shift stabilizes images using sensor movements to compensate for vibrations rather than using lens movements as in existing cameras. TECNO has broken through a technical barrier via an innovative circular plane design for FPC, realizing sensor movement on the roll axis, an advanced step forward from movement on the X- and Y-axis. During the simulation, it demonstrated 30% better augmentation in stress performance than the traditional vertical design. Furthermore, TECNO R&D team realized another 60% anti-shaking effect enhancement by optimizing the test environment and software.

Compared to conventional Optical Imaging Stabilisation, TECNO’s sensor shift technology can achieve a response frequency of 5,000 adjustments per second. In addition, further algorithm optimization will be used to improve the control accuracy of the technology to 350% of the current level, relieving consumers from having to worry too much about the occasional hand jitter resulting in a blurry image.

TECNO is committed to continuous innovation, developing professional cameras for photography and videography, and empowering consumers to express their lifestyles through the power of future lens.